Employer Brand Development
Shift the way you approach hiring to align with how you sell your services. We help you identify your ideal candidate personas, market your differentiators, and hire candidates aligned with your employer value proposition.
1
Identify your target candidates
We work with your team to identify your most successful employees, learn what attracted them to your organization, and why they stay. Using that data, we build personas to identify the ideal candidates for your most common roles.
2
Find your differentiators
Something sets your organization and team apart. We work with you to identify what it is about your culture that makes your team unique.
3
Define your value proposition
Knowing your audience and what sets you apart, we now bring those things together to send a cohesive message to your ideal employees about why they should want to work with you.
4
Deliver the message
Just as you would when pursuing clients, take your value proposition to market and start reaching candidates. We work with you to identify how to get your message out.